Playing What We Want
JACK fm is about playing what they want, with a bit of humour and a local touch.
With over half their traffic on mobile and tablets, JACK fm wanted a responsive site that easily met their listeners needs.
They wanted a design with a clearer interface, but that would still feel like it matched JACK's unconventional style.
Get to the content that matters
The homepage was rearranged to give more prominence to the two biggest drivers to the site: local news and vouchers in the JACK Shop.
As part of the project, we redesigned our Vouchers tool to have a cleaner, modern look and be ready for responsive sites.
Playing What You Want
The new template also needed to work for their second station, JACK 2, which lets you control the music with Listener Driven Radio technology.
The two sites can easily share content, but each keeps elements of their own style.
We worked with Futuri to make sure their LDR widgets worked great on the responsive websites.
Explore more case studies…Custom Designs